When Fresh and Easy Market's popped up all over the place I was very excited. I heard it was like Trader Joe's so my expectations were high. My first experience was a huge letdown. I left without buying a thing, I was revolted by their packaging and the "cafeteria food" look everything had. Their produce was expensive and the grocery section was VERY limited, I've seen gas stations with better selections. It was all very ordinary from Heinz Ketchup to Honeycombs Cereal.
I thought I would never be back, but then I started hearing things like $2.99 for a case of 24 water bottles - that's cheap! And cans of beans for a great price with nothing added- not even salt! I heard about their discounted produce and was a little skeptical because I am a freshness freak and didn't want wilted lettuce and brown bananas. But I found things like pears and avocados that were perfectly ripe. Why not let them ripen on the store shelf instead of my counter?
The best part are the coupons that are EVERYWHERE. Most of them end up being twenty percent off if you spend the right amount. This makes each water bottle only ten cents a piece and perfect for food storage. Now that I go back fairly regularly I have learned to accept the store's quirks and embrace the good deals. My latest find is their organic heavy cream. I love to whip fresh cream for waffles and the only kind I liked was at Trader Joe's- a ways away for me to skip on by. The Shamrock Farms and store brands all have a nasty plastic taste to me. Fresh and Easy has pint sized carton of cream that tastes great and is comparable in price to the plastic kind.
Please leave a comment if there is anything else I should be checking out at this green market chain. If there is a place where you have come across some great finds, shoot me and email, I will check them out and report back.